The news is out. A new set of features were added in Panama today which allows the advertisers target their audience well. The specific targeting allowed are:
1. Geo Targeting - This was existing in Panama even before the launch today. Geo Targeting has been enhanced by adding more granular geo locations (like cities and zip codes).
2. Demo Targeting - This allows you to target your ad-campaigns to users which fall under a specific demography - like a certain age group/gender.
3. Ad Scheduling - This is the most important feature from my point of view. It allows you to target your ads only at a certain period during the day or only on specific days of week.
Along with all these targeting, advertisers can also place premium bids on specific targets. This is a huge improvement directed towards the advertisers ease of doing business with Yahoo! Looking at this in contrast to the earlier release which focussed on bringing variable minimum bid per keyword per advertiser and bring fairness in Yahoo's marketplace (but also got in the line of fire from many advertisers who did not like the idea of min-bids getting raised) this feature is something which will help Yahoo's advertisers to make the best of their money spent on the ad platform. Let's see how does this go with the advertisers.
Ahh! It feels so good to see something you worked on being launched for the whole world! One of the good things to work for an internet company like Yahoo!
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1 comment:
Hi,
This particular post elaborates - how your interest from your own company has shifted to the company you work for :) .
Enjoyed all your previous posts more than this one. this sounds like a marketing post for Yahoo. But last line explains the motive.
Well congratulations on shipping the product successfully.
-Neeru
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